Cozmo Recon

Cozmo Recon • November 16, 2024

Why used car dealerships need to bring touch up in house!

Since 2007, our experience in the automotive industry has involved numerous vehicles requiring touch-ups. Dealerships often outsource this straightforward service to vendors, incurring annual expenses of thousands of dollars for barely satisfactory automotive touch-ups.


When selling a car, it's crucial that the customer is drawn to the vehicle's exterior before they even consider a test drive. This approach began at used car dealerships. We convinced managers to invest a little in vehicles that were battered, with sandblasted hoods, fenders, chipped up mirrors, rock chipped wheel wells and bumpers. These cars, once forlorn and neglected on the lot, were on the verge of being auctioned off after weeks without interest. However, once we refurbished them, they would sell within the week. Was it a coincidence? After repeated success, even the most worn-down car on the lot sold after our touch-up. The sales team was so impressed, they practically revered us. I'm not claiming that every car will vanish from your lot by simply using a Cozmo Recon wand. But, enhancing cars with minor cosmetic damage significantly increases their selling potential. 

 

Your dealership will outshine the competition across the street, which lacks your secret for a lasting lot enhancement. The average cost is around $3.50 per ounce of paint, and most cars require significantly less than that. After factoring in your worker's cost, you're accomplishing reconditioning for three and a half times less than a traditional touch-up vendor, resulting in a superior final product if done in-house using the Cozmo Recon Professional Touch Up Kit.


Training is straightforward; integrate it into your detailing routine, and your vehicles will quickly be ready for the front line. Eliminate the need for weekly lists to determine which cars to invest in. Now, you can enhance every vehicle cost-effectively, guaranteeing that your lot presents flawlessly to potential buyers. Days are gone for the of lengthy body shop visits for minor blemishes identified by customers. Address these issues before they're spotted. Additionally, you can introduce a new service for clients, creating extra income for your dealership through a paint-matching touch-up service.


Using the Professional Touch Up Kit can lead to significant savings. Our customers have reported saving up to 30% on their auto body and paint repair costs by adopting our touch-up techniques. Such substantial savings can be passed on to your customers, potentially increasing your car sales. Cozmo Recon automotive touch up kit is a choice that can result in savings across the board for a very low cost.


All dealerships ought to incorporate the Cozmo Recon Professional touch-up kit in-house. With on-site OEM color matching capabilities and our paint reconditioning and touch-up process, you'll be astonished at how much easier it is to sell cars.



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